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WCE has developed winecommex.com to provide the wine industry with a 24/7, internet based auction site that allows for non-stop trading in wine and wine related products. Why should the industry only have a once a year auction event? As established as physical auctions are, they do not begin to meet the pent up demand by the public and the industry for an ongoing auction forum. People are always looking for a good deal and what better way to meet this need than to provide them with an instantly available market place that deals in their favourite product. Bargains, rare bottles, good lines of supply, fair pricing, access to the entire industry, are just some of the reasons that the auction model will satisfy both buyers and sellers in the wine market. The auction model always provides the clearest indication of true market price prevailing at that moment and is the reason why people are happy to participate in that environment.

For buyers its’ the thrill of pitting oneself against the market in order to secure that lot on offer. For the sellers it is the opportunity of reaching an enormous market at one time in one place in order to move product. Either way, the excitement of bidding and selling into the market is now available to everyone, on winecommex.com

Following on the success of www.fishcommex.com , which was launched in 2006, our auction model is now being introduced to the wine industry. Internet trading is the way to go and our cyberspace wine marketplace is ready to go online during February 2007. By way of example, should you wish to see how our functioning fish market works, please click on the P button to view the fishcommex.com online presentation.

Whether you are an ordinary wine drinker, industrial buyer, winemaker, grower, supplier or trader, this website is for you. You can access the marketplace from your home, office or laptop. Wherever you are, you are in contact with what’s happening in the market, just go online to www.winecommex.com

Should you be a buyer, register and log your preferences, and we will sms you alerts of lots on auction that fit your requirements.

Winecommex provides logistics options which allow you to arrange delivery or other service provision seamlessly. So happy wine trading and enjoy using our window to the industry. The incredibly diverse South African wine industry has something for everybody!

Characteristics of market prior to winecommex:
Lack of transparency
Limited bargaining power for small players
Unequal and restricted market access for all traders
Restrictive pricing policies for large and small traders
Lack of market penetration by the whole industry
Characteristics of winecommex market:
Full market transparency
Historically disadvantaged individual (HDI) market participation
Open market system
Pricing optimization for all
Opportunities created at every level of supply chain
Expansion of market
 
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WCE has developed winecommex.com to provide wine industries with an independent, transparent trading tool that traders trust, allowing them to do the best, market-related deal.
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